Why do you have store windows without the
possibility to actually buy?

Why is "window shopping" missing the
shopping part?

What would happen if we combined the
storefront with the already existing ecommerce?

With 10 months of rapid prototyping, we built a
fully functional store with the most responsive
user experience ever.

The system effectively extends store opening
hours to 24/7.

It connects to any smartphone without the
need of an app.

We put shopping into window shopping!

Daily convertions.

90 % of bypassers looked at the system
when someone used it.

25 % of the people who used it entered the store afterwards.

Since the "first screen" of our target audience is
the mobile, a major part of the success was to
find the simplest possible way to connect with
that device. But we also knew that we had
incredibly short time to establish that
connection. Asking people to download a
custom app was out of the question and QR
offered a too unreliable experience.

In the end we build everything in HTML5.
Window interface and mobile. Through a
by-directional connection via a simple URL, the
users paired their mobiles with a one-time PIN.
From that on, the user could simply drag
products into a shopping bag on the window, to
see them instantly appear on their device. A
true wow effect. Something we had to patent.

The mobile site was plugged straight into the
adidas eCommerce system, essentially
operating as a mini eCom in itself. If shoppers
shared their list of products it was a responsive
design, looking great on a laptop or tablet too. If
friends changed sizes, colors etc, they could
re-share their own unique list. This increased
the impact of just one person trying the window.
playing with the window.

Connect with
a simple URL
and one-time
PIN.

Drag & drop
products into
the shopping
bag.

Instantly
receive them
on your
smartphone.

Share.
Save.
Buy.